How Can WWE Improve Ratings?

Every week, it seems like, WWE hits a new record for low ratings. Both Raw and Smackdown’s ratings are poor and continue to decline week by week. There are even talks of NBC terminating their contract with WWE, to take Raw and Smackdown off the air in 2019, when the contract is up for renewal.

So what can WWE do to improve their ratings and keep their spot on cable TV?

Here are some ideas:

Listen to the people.

We – as a majority – do not want Jinder as champion, and we want the company to stop pushing Roman. These two “athletes” do not belong in the Universal/WWE championship running. The title does not carry the same amount of respect when it is given to just anyone. Roman has about three moves: punches, spears, and clotheslines. I want to see WWE favor superstars with actual talent. AJ Styles, in my opinion, is the most talented wrestler in the business right now. He is not my favorite (character-wise) but he has some serious talent. I think that the WWE needs to reward those with actual athletic ability and wrestling skills by giving them long title runs until there is someone worthy of holding the title. I feel the same way about Charlotte in the Women’s Division. She is clearly the most athletically gifted female wrestler on the roster. So to give the title to someone like Bayley – who has a good amount of fans, no doubt, but struggles with wrestling and talking – isn’t right. Ultimately, superstars that can wrestle should have a place in the business, even if their mic skills need improvement. Generally, the fans will accept superstars that are impressive wrestlers, even if they can’t talk well. If you can speak naturally and believably, that’s great, and you can gain acceptance from viewers in that way. But there are only so many places on the roster for people that are only good on the mic. This isn’t a talk show. And for some reason, there are superstars on the roster that can’t talk OR wrestle (aka Roman & Jinder). This isn’t right.

Expand the roster.

I don’t care whether this means bringing back former WWE superstars, stealing superstars from TNA, recruiting Indy wrestlers, sending up more superstars from NXT, or going to high schools and scouting graduating kids. WWE needs more variety.¬†We are tired of seeing the same matches week after week, and being able to predict what is going to happen based on storyline patterns. There are almost no surprises on Raw or Smackdown. They rarely have superstar returns, or championship matches on the two main shows. Rather, they save everything good for the pay-per-views. And yes, you want your jaw to drop for the PPVs, but I remember ten years ago when I had this reaction every Monday night when I watched Raw. It was pure excitement.

I have to believe it’s possible to recreate the atmosphere of what wrestling used to be.

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