I read somewhere that there will be fewer WWE pay-per-views in 2017. While pay-per-views are exciting – due to superstars putting on their best performances, and the possibility of superstar returns – I think this decision is in the company’s best interest. Since the 2016 draft, where the brands were split, and each show was given its own pay-per-views, there has been a pay-per-view event about every 2-4 weeks. Just take a look at the pay-per-view schedule over the past few months:
September 11, 2016 Backlash
September 25, 2016 Clash of Champions
October 9, 2016 No Mercy
October 30, 2016 Hell in a Cell
November 20, 2016 Survivor Series
December 4, 2016 TLC
Now, just two weeks after TLC, Roadblock will be held (on December 18th). Typically, fans would think “the more pay-per-views the better!” and “at least I’m getting my money’s worth from the WWE Network,” but are more pay-per-views really better? Since there is a very short time frame between pay-per-views, there is not enough time to create new rivalries. Therefore, pay-per-view matches are oftentimes basically the same for two or more events. For example, Charlotte and Sasha have been rivals since July, and they have faced each other at almost every pay-per-view since then.
Just looking back since August, Sasha and Charlotte competed against each other at Summerslam, Clash of Champions (triple threat with Bayley), and Hell in a Cell. That’s three pay-per-views. This rivalry has lasted for five months.
Since the amount of time between pay-per-views is short, matches feel repetitive and old. Dean Ambrose and AJ Styles have been facing each other (with John Cena in the mix at one point) practically since the brand split. WWE needs to limit rivalries to two to three months max. Especially with a three hour show, it is easy for viewers to lose interest.
In my opinion, there aren’t enough superstars on the roster to have such frequent pay-per-views. If they had more superstars, they would be able to show different combinations of matches at pay-per-views. They would be able to have shorter, more diverse story-lines. They should consider hiring back old superstars, AND making the most of the rosters they have now. WWE, you do not need to use every superstar you have on every episode of Raw. Surprise the audience when a superstar appears on Raw for the first time in a few weeks – the way NXT does – in order to up the excitement and give the show an element of surprise. Then nourish a rivalry between them and another superstar for a few weeks. When that fizzles out, repeat with another superstar.